Saturday, November 2, 2013

The Wit And Wisdom Of Peter Lynch

We were fortunate to have an opportunity to hear Peter Lynch speak at an investment conference in New York about a year ago. Peter is, of course, the famed ex-manager of the Fidelity Magellan Fund. Under his stewardship, the Magellan Fund, which he ran from 1977 to 1990 grew from a small $20 million fund to $14 billion in assets when he stepped down to focus on family and other interests. In 1983 (just 6 years after he took over), the fund had grown to $1 billion on the back of Peter's exceptional performance. More specifically, according to a secondary source quoting Valueline, Lynch achieved an average annual return of 29% per year over his 13 years running the Magellan Fund.

Besides his fame as an exceptional investor who helped thousands through the fund, Peter is also well know for writing two very good books on investing that became best sellers. Peter's fund continued to perform well even as the fund became the largest equity fund in the country. Peter Lynch was only 46 when he retired (no doubt to the consternation of his many investors) at the top of his game. According to Peter, the fund continued to outperform the market for the next 7 years after he left! Also interesting to students of investing and value investors in particular is that Peter's approach featured wide diversification and opportunistic flexibility to buy any company for the Magellan Fund without arbitrary size or value versus growth limitations (in today's parlance the fund had a "core" approach).

In sharing his comments, Peter was exceptionally funny and entertaining. Though he has probably delivered some version of this talk many times (indeed he had a handout with his main bullet points on it - summarized below), he also made some comments that were clearly off the cuff. For example, the host of the conference was an investment bank that was very proud of being the bank with the highest profits per employee and after Peter was introduced, he quipped that "It makes you wonder why they don't hire more people."

In any event, the meat of Peter's comments were essentially straightforward and very common sense oriented. Peter shared his rules/observations on investing (8 of them) and proceeded to share some thoughts on each point and then talked about 10 wrong-headed and dangerous things that people say (often to themselves) about investing. It never hurts to review the fundamentals and glean insights from superstars like Peter so we took the time to share the essense of his message below.
After each of Peter's fundamentals, we provide a brief synopsis of his key comments or message relating to that fundamental. The discussion below includes our own observations on the several parallels to Warren Buffett's wisdom on investing. At The Ridgewood Group, we find it encouraging that many long-term successful investors like Peter Lynch and Warren Buffett seem to share many of the same key fundamentals since it means that other investors also have a fighting chance to learn and learn to properly apply these same fundamentals in order to become better investors.

Peter S. Lynch's Fundamental's of Investing

1.) Know What You Own - Most people don't really know the reasons why they own a stock - you should. Ed's Note: Similar to Ben Graham and Warren Buffet's Businesslike Investing in your Circle of Competence

2.) It is Futile to Predict the Economy, Interest Rates and the Stock Market(So Don't Waste Time Trying) - "If You Spend 13 minutes per year trying to predict the economy, you have wasted 10 minutes" Focus on the "facts" now at hand rather than predictions about the future

3.) You Have Plenty of Time - to identify and recognize exceptional companies. If you bought WalMart AFTER it rose 10x in its first 10 years, you got another 60x return over the next 30 years. Bottom line: Don't be in a rush - look at plenty of stocks, but be patient. Note: Buffett's "Wait for the Perfect Pitch"

4.) Avoid Long Shots - his record was ZERO out of 25 investing in companies with no revenues but a "bright future" to sell. His advice if you run across a company that falls into this category but still excites you - do nothing and write down the name. Look at it again in 6 to 12 months and see if you still think it is good. If it is one of the good ones and went from 5 to 15 while you waited, per point #3 above, you probably still have plenty of time. Note: Following this rule could keep you out of trouble. Benjamin Graham and Warren Buffett talked about avoiding Speculations and focusing on Investments instead

5.) Good Management is Very Important and Buy Great Businesses - good management is very important - maybe even the most important consideration. It may also be the most difficult item on this list to get right. His advice: look for good companies because a good management in a bad business will probably fail. "Buy a business any fool can manage because eventually one will" Buffett has also observed that when a good management meets a bad business, it is the reputation of the business that generally prevails.

6.) Be Flexible - lots of unexpected things happen, some good and some bad. Many of his best nvestments happened for the "wrong" reasons, i.e. his original thesis was off, but the investment still worked out. Sometimes he was absolutely right about the growth but the investment was still lousy and he did not make any money. So be flexible and humble

7.) Knowing When to Sell is Hard - before you make a purchase, you should be able to explain why you are buying/own it in terms that an 11 year old could understand - three sentences at most. Remember this reason and sell the holding when the reason no longer continues to hold. Investing well does not take a genius - only need 5th grade math - so math has nothing to do with being a great investor

8.) There is Always Something to Worry About - and this makes things interesting. The 1950s were one of the best decades to own stocks, but from a geopolitical basis everyone was scared of nuclear war. In the early 1990s, everyone was scared about the Japanese taking over the world and beating America. Not coincidentally, more all-time worst market days occur on Mondays because people have the whole weekend to WORRY. His advice is to forget about all the global bad stuff because the key to good investing is not the brain/intellect, its having the stomach.

In addition to the above points, Peter also shared his Ten Most Dangerous Things People Say About Stock Prices reproduced below. Even more than the points above, Peter's good sense of humor came through when he discussed these old saws:

1.) "If it's gone down this much already, how much lower can it go?" (answer: Zero)
2.) "If it's gone this high already, how can it possibly go higher?" (some of the best companies grow for decades)

3.) "Eventually they always come back." (no they don't - there are lots of counterexamples)

4.) "It's only $3 a share, what can I lose?" ($3 for every share you buy)

5.) "It's always darkest before the dawn." (Its also always darkest before it goes absolutely pitch black. Don't buy a business just because price dropped and it is cheaper now)

6.) "When it rebounds to my cost, I'll sell." (The stock does not know you own it! Don't take it so personally Note: this comment is explained by the well documented psychological tendencies called loss aversion and anchoring bias which are talked about in Behavioral Finance. If you liked it at ten, you should love it at 6 so either buy more or sell)

7.) "What me worry? Conservative stocks don't fluctuate much." (There is no such thing as a conservative stock - the average stock fluctuates between 50% to 70% from its high to its low price every year. There is a graveyard where all the "conservative" stocks get buried. Companies and businesses change!)

8.) "Look at all the money I lost - I didn't buy it!" (Don't beat yourself up about the missed opportunities because it is not productive - when he managed the Magellan Fund, he almost never owned one of the 10 best performing stocks in a given year, but he did fine anyway).

9.) "I missed that one. I'll catch the next one." (Doesn't work that way)
10.) "The stock has gone up - so I must be right" or "The stock has done down - so I must be wrong." (Technical analysis is not worth much. So many people like something at 20 and hate it at 12 - never made much sense to him).

Peter's fundamentals, like those of many other super investors are grounded in common sense and an understanding of human misjudgments and failings. At the Ridgewood Group, we draw inspiration from outstanding investors like Peter who remind us that in investing our greatest challenges are often internal and psychological.

彼得林奇投资策略精髓

作为价值投资的另一面大旗,彼得林奇的操作策略无疑极具参考价值,但我认为林奇的操作方式只有天才能做得到。我们要学习的是其基本的战略指导思想,和那些对巴式投资者有价值的战术细节,而不是同时持有上千只股票和令人眼花缭乱的每年数千次买卖。
(转贴)
第一部分:投资哲理
  
  当前那些著名的投资者中,彼得林奇的名声几乎无人能敌。这不仅仅在于他的投资方式成功通过了实践的检验,而且他坚定的认为,个人投资者在运用他的投资方法时,较华尔街和大户投资者更具独特优势,因为个人投资者因为不受政府政策及短期行为的影响,其方法运用更加灵活。
  
  林奇在富达基金管理公司总结出了自己的投资原则,并且在管理富达的麦哲伦基金中逐渐享誉盛名。自他1977开始管理这只基金到1990年退休,该基金一直位居排名最高的股票型基金行列。
  
  林奇的选股切入点严格遵循自下而上的基本面分析,即集中关注投资者自己所熟悉的股票,运用基本分析法以更全面的理解公司行为,这些基础分析包括:充分了解公司本身的经营现状、前景和竞争环境,以及该股票能否以合理价格买入。其基本战略在他最畅销的一本书“One Up on Wall Street” [Penguin Books paperback, 1989]里有详尽描述.,这本书在帮助个人投资者理解并运用他的方法上给予诸多指导。他最近的一本书“Beating the Street "[[Fireside/Simon & Schuster paperback, 1994]则进一步强调了他第一本书的主题,并提供了他在投资中如何选择公司及行业的具体案例。
  彼得.林奇)不要相信专家意见
  
  彼得·林奇是华尔街著名投资公司麦哲伦公司的总经理。上任几年间他便将公司资产由2000万美元增长至90亿美元,《时代》周刊称他为"第一理财家",《幸福》杂志则赞誉他为"股票投资领域的最成功者……一位超级投资巨星"。他在投资理念上有自己独到的见解,也许能给投资理财者一些启发。
  
  一、不要相信各种理论。多少世纪以前,人们听到公鸡叫后太阳升起,于是认为太阳之所以升起是由于公鸡打鸣。今天,鸡叫如故。但是每天为解释股市上涨的原因及华尔街产生影响的新论点,却总让人困惑不已。比如:某一会议赢得大酒杯奖啦,日本人不高兴啦,某种趋势线被阻断啦,"每当我听到此类理论。我总是想起那打鸣的公鸡"。
  二、不要相信专家意见。专家们不能预测到任何东西。虽然利率和股市之间确实存在着微妙的相互联系,我却不信谁能用金融规律来提前说明利率的变化方向。
  三、不要相信数学分析。"股票投资是一门艺术,而不是一门科学"。对于那些受到呆板的数量分析训练的人,处处都会遇到不利因素,如果可以通过数学分析来确定选择什么样的股票的话,还不如用电脑算命。选择股票的决策不是通过数学做出的,你在股市上需要的全部数学知识是你上小学四年级就学会了的。
  四、不要相信投资天赋。在股票选择方面,没有世袭的技巧。尽管许多人认为别人生来就是股票投资人,而把自己的失利归咎为悲剧性的天生缺陷。我的成长历程说明,事实并非如此。在我的摇篮上并没有吊着股票行情收录机,我长乳牙时也没有咬过股市交易记录单,这与人们所传贝利婴儿时期就会反弹足球的早慧截然相反。
  五、你的投资才能不是来源于华尔街的专家,你本身就具有这种才能。如果你运用你的才能,投资你所熟悉的公司或行业,你就能超过专家。
  六、每支股票后面都有一家公司,了解公司在干什么!你得了解你拥有的(股票)和你为什么拥有它。"这只股票一定要涨"的说法并不可*。
  七、拥有股票就像养孩子一样--不要养得太多而管不过来。业余选股者大约有时间跟踪8-12个公司,在有条件买卖股票时,同一时间的投资组合不要超过5家公司。
  八、当你读不懂某一公司的财务情况时,不要投资。股市的最大的亏损源于投资了在资产负债方面很糟糕的公司。先看资产负债表,搞清该公司是否有偿债能力,然后再投钱冒险。
  九、避开热门行业里的热门股票。被冷落,不再增长的行业里的好公司总会是大赢家。
  十、对于小公司,最好等到他们赢利后再投资。
  十一、公司经营的成功往往几个月、甚至几年都和它的股票的成功不同步。从长远看,它们百分之百相关。这种不一致才是赚钱的关键,耐心和拥有成功的公司,终将得到厚报。
  十二、如果你投资1000美元于一只股票,你最多损失1000美元,而且如果你有耐心的话,你还有等到赚一万美元的机会。一般人可以集中投资于几个好的公司,基金管理人却不得不分散投资。股票的只数太多,你就会失去集中的优势,几只大赚的股票就足以使投资生涯有价值了。
  十三、在全国的每一行业和地区,仔细观察的业余投资者都可以在职业投资者之前发现有增长前景的公司。
  十四、股市下跌就象科罗拉多一月的暴风雪一样平常,如果你有准备,它并不能伤害你。下跌正是好机会,去捡那些慌忙逃离风暴的投资者丢下的廉价货。
  十五、每人都有炒股赚钱的脑力,但不是每人都有这样的肚量。如果你动不动就闻风出逃,你不要碰股票,也不要买股票基金。
  十六、事情是担心不完的。避开周末悲观,也不要理会股评人士大胆的最新预测。卖股票得是因为该公司的基本面变坏,而不是因为天要塌下来。
  十七、没有人能预测利率、经济或股市未来的走向,抛开这样的预测,注意观察你已投资的公司究竟在发生什么事。
  十八、你拥有优质公司的股份时,时间站在你的一边。你可以等待--即使你在前五年没买沃玛特,在下一个五年里,它仍然是很好的股票。当你买的是期权时,时间却站在了你的对面。
  十九、如果你有买股票的肚量,但却没有时间也不想做家庭作业,你就投资证券互助基金好了。当然,这也要分散投资。你应该买几只不同的基金,它们的经理追求不同的投资风格:价值型、小型公司、大型公司等。投资六只相同风格的基金不叫分散投资。
  二十、资本利得税惩罚的是那些频繁换基金的人。当你投资的一只或几只基金表现良好时,不要随意抛弃它们。要抓住它们不放。

  基本原则:投资于你所熟悉的股票
  林奇是善于挖掘“业绩”的投资者。即每只股票的选择都建立在对公司成长前景的良好期望上。这个期望来自于公司的“业绩”——公司计划做什么或者准备做什么,来达到所期望的结果。
  
  对公司越熟悉,就能更好的理解其经营情况和所处的竞争环境,找到一个能够实现好“业绩”公司的机率就越大。因此林奇强烈提倡投资于你所熟悉的、或者其产品和服务你能够理解的公司。林奇表示,在他的投资选择中,他认为 “汽车旅馆好过纤维光学”,从而在投资过程中,将你作为一个消费者、业余爱好者以及专业人士的三方面知识很好的平衡结合起来。
  
  林奇不提倡将投资者局限于某一类型的股票。他的“业绩”方式,相反是鼓励投资于那些有多种理由能达到良好预期的的公司。通常他倾向于一些小型的、适度快速成长的、定价合理的公司。
  
  投资之前应进行研究。林奇发现许多人买股票只凭借预感或是小道消息,而不做任何研究。通常这一类型的投资者都将大量时间耗费在寻找市场上谁是最好的咖啡生产商,然后在纸上计算谁的股票价格最便宜。
  
  第二部分:寻找买点
  
  虽然彼特·林奇选股着重于基本面并毫不留情的剔除弱势公司,他的一些基本原则在筛选判别中还是非常具实用价值的。我们的首次筛选会排除金融类股。彼得·林奇是个标准的金融股迷,而且在《战胜华尔街》这本书中,他提供了一系列银行类股的筛选方法。不过在我们讨论范围内得排除银行股,因为他们的资金运作很难同其它公司做比较。
  
  如何买进?
  找到一个好的公司,我们的投资战略还只成功了一半,如何以一个合理的价格买进,是成功的另一半。林奇在评定股票价值时,对公司盈利水平和资产评估两方面都很关注。盈利评估集中于考察企业未来获取收益的能力。期望收益越高,公司价值越大,盈利能力的增强即意味着股票价格的上扬。资产评估在决定一个公司资产重组过程中非常有指导意义。
  
  仔细分析市盈率
  公司潜在的盈利能力是决定公司价值的基础。有时候市场预期会比较超前,以至于以过高的预期高估股票价值,而市盈率则能时刻帮你检查股价是否存在泡沫。该指针比较股票现价与新近公布的每股盈利。一般而言,成长性高的股票允许有较高的市盈率,成长性差的股票市盈率就低。
  
  市盈率如何与其历史平均水平纵向比较?通过研究市盈率在很长时期中的表现,我们应该对该指针的正常水平有个基本的判断能力。这方面的知识帮我们回避那些价格被过高估计的股票,或是适时警告我们:是该抛出这些股票的时候了。假设一个公司各方面都让人满意,但如果价格太高,我们还是应该回避。我们下一步的筛选在于目前市盈率低于过去五年平均水平的公司。这个原则相对严格,除了考察公司目前的价值水平,还要求五年的业绩正增长。
  
  市盈率如何与行业平均水平比较。这个比较能帮助我们认识到公司与整个行业相比股票价格上是否被低估,或至少有助于我们发现这只股票的定价是否与众不同?不同的原因是在于公司本身成长性差?还是股票价值被忽略?林奇认为最理想的是能够发现那些被市场忽略的公司——在某个垄断性强且进入壁垒高的行业占有一定份额。然后再从这些筛选结果里找出市盈率低于整个行业平均水平的公司,这才是我们的最终目标。
  
  第三部分:成长中保持合理价格
  
  选股的最后一个要点,选择市盈率低于公司历史平均水平以及行业一般水平的股票。这一部分我们能看出,彼得·林奇在价值与成长性两者间是怎样找到平衡点的。
  
  比较市盈率与盈利增长率(即peg)
  具有良好成长性的公司市盈率一般较高。一个有效的评估方法就是比较公司市盈率和盈利增长率。市盈率为历史盈利增长率一半被认为是较有吸引力的,而这个比值高于2就不太妙了。
  
  林奇调整了评估方法,除盈利增长率外,他还将股息生息率考虑在内。这个调整认可了股息对投资者所得利润的补偿价值。具体计算方法:用市盈率除以盈利增长率与股息生息率之和。调整后,比率高于1被排除,低于0.5较有吸引力。我们的选股也用到这个指针,以0.5为分界点。
  
  盈利是否稳定持续?
  历史盈利水平非常重要。股价不可能脱离盈利水平,所以盈利的增长方式能展示一个公司的稳定性与综合实力。最理想的状态是盈利能够持续的保持增长。在实际操作中我们并不会用到任何盈利稳定性指针,但是我们在筛选时应收集每只股票七年的盈利资料。
  
  回避热门行业的热门公司
  
  林奇倾向投资于非成长行业内盈利适度高度增长(20%—25%)的公司。极度高速的盈利增长率是很难持续的,但公司若能持续性的保持高速增长,则股价上扬就在我们可接受范围内了。高成长水平的公司及行业总会吸引大批投资者和竞争者的目光,前者会一窝蜂的哄抬股价,后者则会时不时的给公司经营环境找些麻烦。我们的目标就是要找出每股盈利增长率不高于50%的公司。
  
  第四部分:规模对投资有何影响?
  
  现在我们集中考察市场资金和机构投资者是否对我们所选股票是否有兴趣。
  
  什么是机构持有水平?
  林奇认为好的股票往往处于被华尔街忽视的地位。机构持有率越低,相关分析越少,该股票越值得我们关注。
  
  公司规模多大?
  小公司较大公司有更大的成长潜力。小公司更易扩张规模,而大公司扩张很有限。例如像星巴克斯那样的小公司与通用电气相比,前者规模增加一倍比后者远来的容易。
  
  资产负债表
  资产负债表状况?
  
  合理的资产负债表反映了公司是在扩张还是陷入了困境。林奇对于公司的银行负债及其敏感,因为这些负债时刻有被银行收回的风险。小规模的公司与大规模公司相比,很难通过债券市场融资,因此常通过银行贷款。仔细阅读公司的财务报表,尤其是报表中的注释,有助于看出银行贷款的作用。我们最后一步是确定公司总负债与资产比低于行业平均水平。之所以用总负债这个指针,是因为这个资料包括了所有形式的负债,与行业水平相比较则是因为不同行业比率有不同。通常较高资本密集度高和收益相对稳定的行业,负债率也较高。
  
  第五部分:其他要点
  
  每股净现金
  林奇喜欢考察每股净现金水平,看其是否对股票价格有支撑作用,并以此考察公司的财务实力。每股净现金的计算方法:(现金和现金等价物—长期负债)/总股本。每股净现金反应了公司背后的资产,并且对那些处于困境的、即将转型或是资本运作的公司都是重要部分。
  
  内部人员是否买这支股票
  内部人员买入股票是个有利信号,尤其是这个信号在许多投资者间传播开来。然而内部人员卖出股票可能有很多原因,他们一般在感觉到这是个吸引人的投资时买入。
  
  公司回购股票吗?
  林奇尤其欣赏从那些期望进入其它领域的公司回购自己股票的公司。公司进入成熟期,资金流量超过需求时,就会考虑在市场上回购股票。这种回购行为为股票价格形成支撑点,而且通常发生在公司管理者感觉股票市场价格较低的时候。
  
  股票选择要点
  分析应集中于以下影响股票价格的因素
  
  1、寻找市盈率相对盈利增长率和股息生息率来说较低的股票
  
  ——市盈率与盈利增长率和股息生息率相比较
  
  2、寻找市盈率较历史水平低的股票
  
  ——市盈率与其历史水平相比较
  
  3、寻找市盈率低于行业平均水平的股票
  
  ——市盈率与行业平均水平相比较?
  
  4、研究公司的盈利模式,尤其是他们如何应对不景气时期
  
  ——盈利是否持续稳定?
  
  5、寻找负债较低的公司,尤其是银行负债
  
  ——资产负债表是否良好?
  
  6、每股净现金与股票价格高度相关
  
  ——现金运用恰当与否?
  
  7、密切关注盈利增长率高于50%的公司
  
  ——回避热点行业的热点公司
  
  8、小公司更值得关注,他们有更大的成长空间
  
  ——大公司成长缓慢,小公司有更高的成长速度
  
  9、寻找被机构投资者持有率低以及市场跟踪少的股票。
  
  ——机构持有水平是多少?
  
  10、内部人购买股票是个有利信号
  
  ——有内部人购进股票吗?
  
  ——公司是否在市场上回购股票
  
  要点总结
  
  金融及房地产行业公司排除在外
  公司市盈率水平低于行业中值水平
  市盈率水平低于过去五年平均水平
  市盈率比上五年盈利增长率与五年股息生息率之和(股息调整后的PEG)小于或等于0.5%
  五年期间每股盈利增长率低于50%
  股票的机构持有率低于机构总体持有率的中值水平
  最新一季度的负债与总资产比率低于同期该行业的中值水平。
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彼得·林奇投资哲学

投资哲学

林奇喜欢积少成多,即使是很少的利润也不拒绝。林奇喜欢每天作一些小决定,而不是每年作几个大决定。他觉得每天作一些小决定所发生的错误损失,要比一下子作几个大决定所发生的错误损失少得多。

  • 他认为市场有效率理论是荒唐的。
  • 须鲸般的投资方式:须鲸先不加选择地、快速地大量地吞食海洋生物,然后通过鲸须选择很少的部分留下来,其余的则排除出去。林奇在看到投资机会时,也是先买一大批股票,然后经过研究,最终选择一小部分股票继续持有,其余的则全部卖出。
  • “鸡尾酒会”理论:
    • 当某一股票市场一度看跌,而同时又无预期其会看涨时,纵使股市略有上升,人们也不愿谈论股票问题,我们称这一时期为第一阶段。在这一阶段,如果有人慢慢地走过来,问我从事何种职业,而我回答说“我从事共同基金的管理工作”,来人会客气地点一下头,然后扭头离去。假如他没有走,他会迅速地转移话题,讲凯尔特人玩的游戏,即将到来的大选,或者干脆说天气。过一会儿,他会转到牙科医生那儿,说说牙床充血什么的。当有10个人都情愿与牙医聊聊牙齿保健,而不愿与管理共同基金的人谈股票时,股市就可能涨。
    • 在第二阶段,在我向搭讪者说明我的职业后,他可能会和我交谈长一点,聊一点股票风险等。人们仍不大愿谈股票,此间股市已从第一阶段上涨了15%,但无人给予重视。
    • 到了第三阶段,股市已上涨了30%,这时多数的鸡尾酒会参加者都会不理睬牙医,整个晚会都围着我转。不断有喜形于色的人拉我到一边,向我询问该买什么股票,就连那位牙医也向我提出了同类问题,参加酒会的人都在某种股票上投入了钱,他们都兴致勃勃地议论股市上已经出现的情况。
    • 在第四阶段,人们围在我身边,这次是他们建议我应当买什么股票,向我推荐三四种股票。随后几天,我在报纸上发现他们推荐的股票都已经涨过了。当邻居也建议我买什么股票时,正是股市已达到峰颠、下跌就要来临的准确信号。”
    • “鸡尾酒会”理论并不是“放之四海而皆准”的理论,林奇也提醒人们对这种理论的态度应当是各取所需,切忌盲目迷信。

How Peter Lynch Destroyed the Market

Peter Lynch didn't just beat the Street ... he absolutely destroyed it.
Reflect on his record for a second. Lynch ran Fidelity's Magellan Fund from 1977 to 1990, beating the S&P 500 in all but two of those years. He averaged annual returns of 29%. That's a mind-blowing figure. It means that $1 grew to more than $27; if you invested as little as $37,000 with him in 1977, you were a millionaire in 1990.
Fortunately for us, he's willing to share his secrets. To achieve his stunning track record, he clung to eight simple principles. Here they are.
1. Know what you own
Seems elementary, right? But as someone who talks to lots of investors, I can report that you'd be shocked at how few investors actually do their research. Scroll down to No. 7 for a good first step in getting ahead of the game.
2. It's futile to predict the economy and interest rates (so don't waste time trying)
After 2008's crash, I noticed a distinct increase in armchair economists. We financial types do enjoy water cooler talk about interest rates, trade deficits, debt levels, etc. But there's a danger in converting thought into action.
The U.S. economy is an extraordinarily complex system, with 300 million people acting in their own self-interest and responding to each others' actions, government incentives, and external shocks. And that's before we factor in our increasingly frequent interactions with the rest of the world.
Trying to time the market is futile. Set up a financial plan that allocates your assets based on your risk tolerance, so that you can sleep at night.
3. You have plenty of time to identify and recognize exceptional companies
Lynch mentions that Wal-Mart (NYSE: WMT  ) was a 10-bagger -- i.e. its stock rose to 10 times its initial price -- 10 years after it went public. Even if you had gotten in after waiting a decade, though, you'd be sitting on a 100-bagger.
Some would argue that it's still not too late to get in on Wal-Mart, decades after going public. While the company's no longer a monster growth story, it continues to crank out 20% returns on equity year after year. That type of consistent ROE is a huge positive indicator of management's ability to effectively allocate capital.
I could tell a similar tale about Microsoft's early growth years, right on down to its still-impressive current return on equity (42%).
And Amazon.com (Nasdaq: AMZN  ) , though only 13 years old as a public company, has seen its stock double since its 10th birthday. Of these three, it's the only company still trading at growth-stock valuations. Bulls are hitching their wagon to Amazon.com's ability to expand its role as the premier online retailer, and its upside in the cloud-computing space.
The lesson of Wal-Mart, Microsoft, and Amazon.com? You don't need to immediately jump into the hot stock you just heard about. There's plenty of time to do your research first. See No. 1.
4. Avoid long shots
Lynch claims he was 0-for-25 in investing in companies that had no revenue but a great story. Remember, the guy who averaged 29% returns went oh-fer on long shots. You and I are unlikely to do much better.
I've said it before, and I'll say it again. Use companies with proven track records as your baseline. ExxonMobil (NYSE: XOM  ) , IBM (NYSE: IBM  ) , and Procter & Gamble(NYSE: PG  ) are selling for 9, 11, and 16 times forward earnings, respectively. This is what the market is charging for solid, low-to-moderate-growth companies that dominate (or at least co-dominate) their spaces. Expect to pay more for higher-growth prospects, but make sure the risk-reward trade-off on an unproven company is worth it.
5. Good management is very important; good businesses matter more
The pithier Lynchism is: "Go for a business that any idiot can run – because sooner or later, any idiot is probably going to run it."
For a prototypical example of a so-easy-a-caveman-could-run-it company, think the aforementioned Procter & Gamble.
6. Be flexible and humble, and learn from mistakes
Lynch has said: "In this business, if you're good, you're right six times out of 10. You're never going to be right nine times out of 10."
You're going to be wrong. Diversification and the ability to honestly analyze your mistakes are your best tools to minimize the damage.
7. Before you make a purchase, you should be able to explain why you're buying
Specifically, you should be able to explain your thesis in three sentences or less. And in terms an 11-year-old could understand. Once this simply stated thesis starts breaking down, it's time to sell.
8. There's always something to worry about.
Lynch noted that investors made a killing in the 1950s despite the very new threat of nuclear war. There are plenty of fears to choose from right now, but we've survived a Great Depression, two world wars, an oil crisis, and double-digit inflation.
Always remember, if our worst fears come true, there'll be a heck of a lot more to worry about than some stock market losses. Lynch's parting shot is that investing is more about stomach than brains.
Peter's principles in action
So there you have it. These are the eight principles Peter Lynch used to bring the market to its knees. They seem simple, but trust me, sticking to them is harder than it sounds.
Our founders, Tom and David Gardner, seek to apply the lessons of the masters -- Lynch, Warren Buffett, et al. in their Stock Advisor newsletter. They take their time and look to identify those truly exceptional companies Peter Lynch talked about.
Tom's recommended Buffett's investment vehicle -- Berkshire Hathaway (NYSE: BRK-A  ) (NYSE: BRK-B  ) . If you like Lynch's philosophy, you'll like Buffett's as well. In fact, I could have snagged a Buffett quote to support each of the eight principles above.
Meanwhile, David recommended the aforementioned Amazon.com back in 2002 -- in time for a 700% run-up. Both Berkshire and Amazon.com remain core recommendations, and David rates Amazon.com a "Best Buy Now."
If this kind of investing agrees with you, I invite you to join us and see all of David and Tom's recommendations. A 30-day trial is on us. Click here to start.

21 Investing Principles Utilized by Peter Lynch

Peter's Investing Principles:
1. When the operas outnumber the football games three to zero, you know there is something wrong with your life.
2. Gentlemen who prefer bonds don't know what they are missing.
3. Never invest in any idea you can't illustrate with a crayon.
4. You can't see the future through a rear view mirror.
5.There's no point paying Yo-Yo Ma to play a radio.
6. As long as you're picking a fund, you might as well pick a good one.
7. The extravagance of any corporate office is directly proportional to management's reluctance to reward the shareholders.
8. When yields on long-term government bonds exceed the dividend yield of the S&P 500 by 6 percent or more, sell your stocks and buy bonds.
9.Not all common stocks are equally common.
10.Never look back when you're driving on the autobahn.
11. Never bet on a comeback while they're playing "Taps".
12. The best stock to buy may be the one you already own.
13. A sure cure for taking a stock for granted is a big drop in the price.
14. If you like the store, chances are you'll love the stock.
15. When insiders are buying, it's a good sign -- unless they happen to be New England bankers.
16. In businesscompetition is never as healthy as total domination.
17. All else being equal, invest in the company with the fewest color photographs in the annual report.
18. When even the analysts are bored, it's time to start buying.
19. Unless you're a short seller or a poet looking for a wealthy spouse, it never pays to be pessimistic.
20. Corporations, like people, change their names for one of two reasons: either they've gotten married, or they've been involved in some fiasco that they hope the public will forget.
21. Whatever the queen is selling, buy it. (when the government privatizes a company, buy it).

Read more: http://www.investorwords.com/tips/1/21-investing-principles-utilized-by-peter-lynch.html#ixzz2jXfKT3uD